The creative concept drew inspiration from the Provence color palette of the new Macan and the essence of electrification, resulting in a sleek and dynamic visual identity that extended across all communication materials and presentations. The choice of the Four Seasons venue reinforced the sense of luxury and exclusivity associated with the brand.

The scenography embraced a modern, minimal aesthetic, enhancing the prestige of the event. A striking mirror stage platform along with a custom-built wall installation with a lighted mirror Porsche signage was designed as the main backdrop, covering the hotel’s existing walls while blending seamlessly with the natural surroundings. The installation not only framed the centerpiece of the event but also elevated the overall visual experience.

The evening was hosted by actress Stefania Goulioti and featured speeches from leading executives of the Motodynamics Group and Porsche, as well as a special address by world-class tennis champion and Porsche Brand Ambassador, Maria Sakkari. Her speech highlighted the balance of strength, endurance, and authenticity—values reflected in both her career and the new Macan.

A custom-built mirror installation concealed the car until the moment of its grand reveal. A choreographed act featuring 12 performers lifted the structure, unveiling the Macan under a striking music, hazer, light, and laser show with over 60 lighting fixtures.

The moment reached its climax with a dazzling pyro display illuminating the night sky in Provence-inspired hues. A second Macan was simultaneously unveiled, serving as an exclusive photo opportunity, where guests were guided by renowned Porsche Brand Ambassador and photographer, Kosmas Koumianos.

A highlight of the event was the screening of the short film directed by Dua Lipa, offering an artistic perspective on the new Macan’s capabilities. Guests also had the opportunity to explore the car up close and book a test drive experience. The night concluded with live performances by Leon of Athens and Katerine Duska, followed by a set by DJ Alejandro, adding a dynamic finale to an extraordinary evening.

The event generated high engagement on social media, strengthened Porsche’s presence in the Greek market, and left a lasting impression on both VIP guests and media representatives. More than just a launch, it was an expression of Porsche’s core values—power, innovation, elegance, and authenticity—all encapsulated in the campaign message “Keep Your Essence.”