YARD, in collaboration with DDB Athens & Beetroot Design Group, spearheaded the design, planning, and execution of the online launch event for the announcement and presentation of DEI's new brand identity, era, and vision.
The futuristic set design and televised art direction drew inspiration from the round shape of the new logo, complemented by an interactive system of LED screens. The video content enveloped the hall, creating an immersive experience not only for the nine VVIP guests attending on-site but also for the viewers participating in the live-streamed event.
October 5th, 2020, stands as a monumental milestone in the Greek power supply industry. DEI embarked on a new chapter in its 70-year history, preserving the best elements of the past, adapting to the needs of today, and strategically planning for a better tomorrow.
In this new energy era, DEI presents its refreshed image, symbolizing a forward-looking vision for the future.