YARD-IQOS 3 Preview Event

IQOS 3 Preview Event

Client: Papastratos / Philip Morris International
Year: 2018

Unveiling our Best IQOS Yet!

We were entrusted with the design, production, and execution of the preview event for the revolutionary heating tobacco system, IQOS 3, officially launched in the Greek market on February 5, 2019.

This exclusive event unfolded on December 5, 2018, at the expansive ‘HELEXPO’ exhibition center in Athens, where over 3000 sqm2 were transformed into an immersive realm of the senses.

YARD-iqos_3_preview_event_video Play

Guests embarked on their journey through a secret garden that led to the IQOS science room, offering insights into the product’s history and technology.

The event commenced with an audiovisual experience, heightened by a specially designed immersive light show, followed by a captivating theatrical dance performance. On the main stage, three dancers interacted with a video displayed on a set of large LED screens, setting the stage for the grand revelation of the IQOS 3. Inspirational speeches from PAPASTRATOS CEO and senior executives followed.

Guests were invited to experience the new IQOS 3 firsthand at unique product lounges, allowing them to immerse themselves in the innovative technology.

As the night progressed, a lively party unfolded, capping off the event for the 1000 attendees and creating lasting memories for all.

Event Awards 2019
Event of the Year
Gold - Event Management
Gold - Event Production
Gold - B2B Event
Gold - Lighting Design
Ermis Awards 2019
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