For the fourth consecutive year, we undertook the design, production, and execution of Dixons South East Europe’s (Kotsovolos) premier technological exhibition of household appliances, known as 'Thanks To Tech.'
The theme for the year delved into the exploration of the senses. Within the expansive 1000 sqm exhibition hall on the 4th floor of THE MALL Athens in Marousi, our experiential design sought to create a rich setup, stimulating visitors' senses through a vibrant and immersive experience.
Bold, bright colors dominated the structures, walls, and floors, differentiating the various brands and the nine main areas of interest. At the entrance, a captivating 20sqm LED screen served as the focal point, displaying a vivid animation of the promotional key visual and essential information.
A standout feature of this year’s exhibition was the incorporation of bright neon signs in different colors, each adorned with verbs related to the key concept of senses, such as SENSE, FEEL, SEE, PLAY, LISTEN.
The sound section took center stage, utilizing natural wood surfaces and materials to recreate the warm ambiance and perfect acoustics reminiscent of a music hall or professional sound studio.
On November 5th, 2018, the official press opening event marked the commencement of the exhibition, which remained open to the public for two weeks, from November 9th to November 18th. Over this period, more than 20,000 visitors flocked to the exhibition to explore the display of over 200 home appliances.