We designed and produced for the 2nd time the Vogue Change Makers global conference held in Athens Concert Hall on November 8th, 2022. YARD conceptualized and fully designed the visual identity, event video content and 360o advertising campaign which communicated the event to consumers. This year the conference was entitled “Fashion: The Road Ahead” and covered the topics of sustainability in fashion, the metaverse and greek designers fashion scene.
World renowned designers, activists, fashion entrepreneurs and speakers shared their vision, innovation stories and views on the future of fashion in a series of panel talks. Speakers included Sarah Rafferty, Christian Louboutin, Olivier Rousteing, Jean Paul Gaultier, Elvira Panagiotopoulou and many more. The event had around 2000 participants including people from the greek fashion business and media.
We have designed and created a minimal, simple, yet impressive set design divided in 2 layers, which was inspired by the wooden and sustainable aesthetic of the main stage of the Lambrakis Hall. Minimal furniture with modern details was placed on set illuminated with the latest technology. The overall concept was to keep a clean-cut and stylish but at the same time futuristic look of the event. In addition, emphasis was given on the ‘’The Road Ahead’’ title which was materialized on set through a wooden 3D installation of a ‘’conceptual road’’ combined with a LED lighting direction. Sponsors of Vogue Greece set up promotional lounges on the 2 levels of the concert hall foyer, while at the main foyer we created an eye-catching publicity backdrop, an ideal instagrammable spot for participants.